Google+ development cannot be stopped and continuously come up with ingenious elements that will draw more users to their network.
As per Vic Gundotra, a Google executive, more than 500 million people have signed up and created new profiles, with 235 million active users of Google functionality like Hangouts and +1 button, while 135 million use Google+ as a stand-alone social networking service.
Recently, Google+ has launched a new feature that faces off with Facebook Groups— Google+ Communities.
This allows users to filter the increasing number of different topics to more concentrated subjects.
Now, Google+ users can build and join private and public communities which they are interested in.
The more common topics have garnered much attention from Google+ users like parenting, cooking, architecture and interior design, and photography among many others.
Like common public groups, Google+ Communities may require a moderator approval before you can join.
For Google+ users to find groups they want to join, Google will suggest communities that are related to the ones they have created or previously joined.
Of course, users may also use the search function to look for more new groups they may want to be part of.
Exploring the turf of Google+ Communities in its early stages may give you advantage to reach more users to join your community.
Google+ Communities is fairly new so how can you make the most out of its features in promoting your interests or your business?
Let us give you five practical tips you can follow to make it big on Google+ Communities.
Tips For Google+ Communities
1. Join communities that are related to your niche.
The more you connect with other communities within your niche, the more you expose yourself to like-minded Google+ users who are looking for new circles to join.
You will also learn what the buzz is within your niche and enable you to create content that will be appealing in the stream.
Google+ has a feature where they display communities with similar interests that you are part of. Check them out and see which piques your interest then enlist in those communities.
2. Create discussions around common-interest themes.
This encourages people to take time and check what you are talking about.
It may cause them to see more about you in your page or in your blog because you spur ideas that are familiar to them.
3. Run a search and interact.
Check what people are saying about you. Through searching for your brand, name or keyword, it will direct you to users, pages, posts and hangouts, etc. discussing them. Then interact.
Contribute an insightful comment, share interesting links, exchange fun conversations. This will not only give you idea what’s happening in the circles but also boost your online presence.
4. Make a community that you are expert in.
Google+ Communities is an interactive place for what excites you. You can create a community you know best, like SEO tips or Functionality in Architecture for example.
The more specific your area of expertise is, the more likely people will want to see what you post whether video, photograph or a message and grab the attention of like-minded people of the same industry of interest.
5. Leverage on Google+ Hangouts.
Recently Google+ Communities increased their hangout audience up to 15 people compared to the previous 10 people limit.
Whether you are an individual trying to espouse an advocacy or a small to large enterprise creatively using Hangout as a Focused Discussion Group for collecting thoughts and feedbacks, to making your pitch to potential clients or investors or plainly conversing with people within your niche, this is indeed the wave of the future for interactive face to face meetings that will help you gain online recognition.
Though it is still in the experimental stages, the increasing number Google+ users and Google’s creative efforts to rank no. 1 in social media marketing show the great potential of this tool to help you rank in authorship or in search engine.
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In this time and age of technological advancements, with social media wars everywhere, taking advantage of Google+ Communities is an immense opportunity where you can better market your business, get new contacts as potential customers or supporters, or just simply find people of same passion to exchange ideas with.