5 types of blog posts that will drive traffic to your blog
What would you be willing to do to generate more traffic? Would blogging be at the top of your list? Probably not, but it should be. Blogging (if done well), could be one of the most productive things you do all day, whether you’re a small or large business. Research has shown that businesses that blog (consistently) attain 67% more qualified prospects than those that don’t. Where problems come into play is when it comes down to coming up with content, more importantly the kind of content that your target audience will appreciate and eagerly.
Following are 5 types of blog posts that will help kick writer’s block to the curb, drive traffic to your blog and keep your audience coming back for more.
These articles are capable of doing wonders for your traffic and search engine magnets if written correctly. You’ve probably searched for “How To’s” on Google yourself before and you can bet that others have as well. A well written “How To” article will definitely drive traffic as your grateful readers share your helpful article.
Lists (Top 5 ways to, top 10 reasons to . . .) are very powerful when it comes to driving traffic. List posts streamline the information provided into a bulleted or numbered list that’s easy to read and share. You can also turn each bullet/numbered point into a Tweet (shortened up if need be) and link it to the full post.
Ultimate Guides to . . .
Ultimate guides are generally definitive, comprehensive guides on a particular subject. The concept behind this form of blog post is to address everything the readers want to know about a specific subject within one article, so that they don’t have to go anywhere else for information related to the subject. Ultimate guides typically include multimedia and visuals, including infographics, videos, screenshots and photos. Because of the comprehensive nature of these guides, they generate a lot of shares and links, leading to significant social, direct and search traffic.
Resource posts are productive, given that they go beyond providing people with tips; they share actual resources that readers can take immediate action on. A good example of a resource article would be listing out reputable sites that offer free photos, blogs platforms that pay for guest posts, etc. These kinds of blog posts help feelings of reciprocity kick in with readers, leading to shares and links.
How Often Should you Post?
How often you post depends largely on your goals as well as your budget. What you need to know is that most blogging experts have noted that switching from posting once a week to twice a week exhibits a substantial increase in traffic. Imagine what posting 3 times a week could do.
According to research documented by Hubspot, 82% of companies that blogged on a daily basis gained a customer through their blog, in comparison to 57% of businesses that blogged on a monthly basis. Sure, both outcomes are impressive, but it’s been proven that more frequent blogging yields more ROI.