When we talk about increasing traffic to our blog site then we all are concentrating on writing some very good content for our blog but we tend to forget that even before people start reading the content they will have a glance at your headline.
If it is able to attract the attention of the viewer then only he will read it otherwise he will simply move on.
So, you will only get fraction of second to hold the user’s interest and within that you have to compel the user to read the whole blog.
Yes, it is difficult but not impossible.
The headline is like your marketing tool so you have to provide an idea of the whole story of the blog using few words which makes sense.
It seems to be difficult when you start but as you get a hang of it all things will fall into place and you will be giving out some of the best headlines.
Here are few tips to improve your article headlines –
1. Target audience
When you are blogging you must be aware of the people who are going to read the blog or for whom you are providing the solution.
The headline must be directed towards them and must draw their attention. Once they become the visitor of your page then and there the work of headline ends and the work of the content starts.
Whether the user will stay on the page for long or not depends on how good your content is but whether the visitor will visit your page or not depends on how impressive your headline is.
2. Providing a hint
The headline is not a summary or the introduction of a story, it should simply be a hint to what your story is all about. It should give you an idea about what the content has to offer when you will read through the whole thing.
3. Establishing the benefits
Before you scratch your head off to find out the suitable title for your blog, think what benefit is offered in your content.
Are you providing your user something new or after reading this will they become more efficient or maybe they will learn how to solve a problem?
The situation can be anything. But when you sit down to write the article headlines for your content, you have to keep in your mind that it should dish out some benefits that will induce the user to read on.
4. Keyword is the key
Your headline must include keyword which will help you in search Engine Optimization. I recommend you to use long tail keywords for better benefits.
5. Crisp and clear
While writing down the headline for your content you have to make it short, crisp and clear.
Here you cannot take the liberty of writing two sentence long headlines. The users don’t have the time to read long headlines. So keep it within 8- 10 words.
6. Appealing to window shopper
The headline should be such which will appeal to the user who are just browsing through and doesn’t have any pre defined search agenda.
Actually they are window shopping and they will only enter if they find something which is really striking.
Therefore your headline must attract them to go through the whole blog.
Before writing article headline you must decide whether you want to sensationalize it or keep it simple.
If you are writing on a serious issue or may be a controversy the approach of the headline will be different for each of them.
I am sure you will find these tips very helpful to write attractive article headlines to gain your readers attention. Comment below to share your opinions.