Top 5 reasons for you to engage with youtube video marketing.
Today, anybody can be famous. Anyone can make anything popular by just sharing their videos online. And this is Youtube’s greatest influence to the worldwide web.
Youtube began in February 2005 and was created by former Paypal employees—Chad Hurley, Steve Chen and Jawed Karim—after a frustration over sharing a video online.
This website provides a platform for people to share videos like TV and movie clips, music videos, video blogs (vlogs) and informative videos via Adobe Flash Video and HTML5 tools.
Since the very first video was uploaded—Karim’s “Me at the Zoo”—Youtube continually develops its features to provide better video sharing experience.After a year since its launch, the website receives 100 million views per day and more than 65,000 videos are uploaded to it daily.
A review by Alexa showed that Youtube ranked third most visited website next to Google and Facebook. Today, Youtube functions as a Google subsidiary after Google Inc. acquired it for $1.65 billion.
Youtube becomes a phenomenon and corporations later on would discover its potential for advertising and marketing. According to survey results from Dynamic Logic Data who studied the effect of videos to consumers—the intent of customers to buy a product is 1.16% higher when they see a video of it.Obviously, people are better moved by a rich media such as a video ad than mere images or custom animations.
Previously companies would plainly sell their products and services on their videos just like a TV commercial does, but this approach have since been enriched because of the changing trend in online viewing. They now begin to explore creative ideas in reaching their potential customers such as making short film like videos or featuring daily ordinary routines with a touch of the product or service they offer.
Aside from these, companies are introducing themselves in a more personal level to their customers and some even endorse their advocacies via the videos they upload.
Now, here are major reasons why you, too, should engage in Youtube video marketing.
1. No-cost advertising
Because Youtube is an open video share website, putting up your video is free. This is an advantage especially if your budget is not enough to market your product through traditional media.
2. Wireless connectivity
Gone are the days when people were limited to the television in the living room to watch videos. With the advent of handy gadgets such as tablets and smartphones, users can view your videos through Youtube anytime, anywhere.
3. Customized channel
Companies are no longer limited to 30-second airtime during commercial breaks to advertise. Youtube provides its users their very own channels that they can customize according to their marketing preference.
4. Easy sharing
Youtube still remains to be the most popular and the most preferred video sharing tool by many people.With its easy-sharing interface, you can more efficiently publicize your videos to different websites.
5. Wider audience
Unlike conventional marketing, with youtube video marketing your reach is not limited to your geographical location. Because Youtube is accessible by anyone who has an internet connection, your market audience expands to a greater level.
Youtube has the potential to overtake television viewership as forecasted by experts. These days, most individuals and companies prefer Youtube over TV not only because of its ease and convenience but also for how they are empowered to express themselves.
Thus, engage in Youtube video marketing now and reap all the benefits of promoting your brand online.
Author Bio: This is a guest post by Vanessa Parks. She is a Freelance Systems Analyst with 5 Years of solid experience. She has been an advocate of cloud computing and collaboration for improved work efficiency and performance. She also has a passion in dancing, cooking and playing golf.