“Invest in Your Blog today”
We all know that having a blog can be done free and easy, however if you really want to stand out then you also know that you have to go above and beyond free. With different websites out there that allow you to do things for a small fee, there are ways to be able to invest in your blog with a small budget. Most bloggers do not want to do this, but as we will show you this would be a great investment whether you are doing your blog for or not for profit.
Building Your Brand
By human nature we affiliate things with brands. You cannot go anywhere in the world and not have a brand even if the brand is just you. This is why you need to invest in creating a brand to identify your blog with who you are.
Building a logo for your brand is not only imperative, but it is also inexpensive. There are many marketplaces online that can offer inexpensive ways to build a logo or you can buy some logo design software as low as twenty dollars to help build your brand logo.
If you were going out to buy a home and it was not in the best condition, there was some cracked walls, floorboards and the paint was cracked and peeling then you may not be as attracted to that home as you would a home that looked refreshed and new. Secondly, if you saw a range of homes that all looked then same then randomly came across one that was different form the rest, well you would probably take notice of that home as well.
This is the same with a blog theme. It should come as to no surprise that most bloggers go with the free themes. The only problem with that is that you are looking at the same track homes and your blog will not stand out. Using a do it yourself website builder more times than often look like one of those homes that are kind of beaten up. You can find some great themes for under sixty dollars and that would be on the high end. If you want to make yourself stand out. Another great option at buying one of these premium themes is that they also come in with plugins that will not only make your theme stand out, but save you money while adding great features to your blog.
Create Target Points
Whether it is a landing page, some type of capture pop up or a e-mail opt in box, you need to find a way to get your visitors to opt into your website and your content. You can do this by creating target points that serve as ways to opt into your newsletter, updated content and any other aspect of your blog that can educate, engage and excite your visitors. These target points are easy but effective. They are necessary to keep your visitors coming back to your blog and engaging with your brand. Many bloggers think that people will remember their blog, but in all actuality with all of the distractions in life that is rarely the case. If you put a little extra effort into creating target points then you will find that you will retain more visitors.
Using Social Media
Social media is a way to promote yourself for any type of business or service. This also includes using social media for blogs. Social media is a great way to promote your blog not only for the social sharing aspects, but also because a social media platform is comparable to a blog. When you engage active social media users you are tying yourself into a platform that has regular visitors who post, share and comment on written and visual content. This is one of the best types of visitors you will have as they will share and engage with the content that you are presenting to them. Utilizing social media and users will help with marketing and bringing users to your blog who will promote your brand. Not only is this a win-win situation, but it is more than likely a tactic that your competition is not using. To utilize these users you can use ads on social media websites that are low cost, very effective and will let you target users that you know will be interested in the content that you have to offer.
My final thoughts
Using these tactics and strategies not only will be smart investments for furthering your blog, but are necessary steps to stand apart from every other bog out there. Having a blog is great and fun and creating a blog that is engaged by users with profitability makes it even more pleasurable.