Google update overview – You need to know this

Google Update

I love a good Google update, lets cover off a few key points so we keep your blog on top of the rest. The latest Google update have left many website owners in horror.  Meanwhile those surfing the internet on mobile devices are jumping for joy. If you belong to the group of people who are sick and tired of flash ads and pop ups while browsing the web. So if you hate ads that obstruct your view, then you’ll be happy of the update.

Google is great at translating what you like into algorithms and this is no exception. The latest update is being referred to as the ‘Mobilegeddon’.

Google update mobile friendly

It was announced in April that Google tweaked its search engine algorithm to favour more mobile phone friendly websites, those that come without ads, or the minimal amount of ads. Since these ads increase the time that the google updates mobile friendlypages load, are heavier, and consume more battery in cases of phones. In accordance with theses updates Google has suggested that that developers use HTML5 format, which is simpler and a more light weight ad formats.

 

The latest Google update will affects search engine results, as the websites that have full screen ads will not be deemed user friendly for those using mobile devices and thus will be ranked lower in search engine results. Instead, Google suggests that the website owners use smaller banner type ads on their web pages which makes the user interface more consistent and provides a user friendly experience.

A few key points which are worth clarifying here. The mobile update will only:

  • Impact search rankings on mobile devices
  • Impact search results on all languages globally
  • Will affect individual pages, not entire websites

Google update Chrome

It has been announced that Googles Chrome browser will start blocking all internet ads that support the Adobe’s Flash tech. This is apparently in a move to help web pages load faster and also to preserve the battery life of mobile devices. The ultimate out come of this is a better user experience.

After receiving almost 300,000 complaints from Google Chrome users, about unwanted ads and pop-ups, Google has added automated filters to DoubleClick Bid Manager to create blacklists. DoubleClick is a subsidiary of Google which develops and provides Internet ad serving.
To help the publishers, Google offers multiple tools to build ads in HTML5, which are user-friendly and acceptable to a majority of devices, be it smart phones, PC, notebooks or tablets.

Flash ads have been annoying mobile phone users for quite some time and have increased in recent years. Now Google Chrome will pause these ads and the user will have to manually play them in order to watch them has decided to do something about it, I think this is a good move.

Overview of Google updates

I’m a google user and I am happy about these updates. If you are a legitimate website owner with high quality content you should have anything to worry about. Make sure you keep intrusive adverts to a minimum. There is nothing worse than hunting for the ‘x’ to try and close down pop ups.

We all want access to accurate information in the faster time, Google reflects this need. It does it well and that is why we talk about what it’s doing. Google can make or break your business. Ultimately it’s just trying to give us all what we really want. Happy blogging.

Don’t let a google update scare you.

 

 

 

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