Domain is the first thing which readers of a blog or website interact or get attention of. Still there are lots of internet users who aren’t aware of such things and they usually search over the web for the solution or information for any of their purpose or need. But still your blog or next website should have a good domain which is really going to help you fetch the success which you planned at time of creating that blog.
The first debate over this topic is that whether you should choose an Exact Match Domain or a unique one which you is easy to remember and can help create a branded website.
Well, if your blog or website is created for short term purpose then going through Exact Match Domain (EMD) way is a better option but in case if you’re looking for a long term purpose then you should skip this option and never look at.
Domain Selection for a Better Blog
There are certain points which you should keep in consideration while selecting and registering a new domain which I’m writing down here. You simply need to go through this guide and you’ll feel like knowing everything related information in this field.
#1 Short and Simple to Remember
This is the first thing you should concentrate on. Very long domains never look better while short domains are rare to find unlocked. So you need to find a way between these two conflicts.
Your next domain must be having lesser possible characters and it should be having word related to the niche you’re covering. You can try synonyms of different words or try finding a domain in other language than your native one. This is a short way of finding a unique name which is unregistered yet.
If possible then try and find a domain name which is easy to pronounce and if you’re lucky enough to find an extremely popular short term name which is also commonly used in language in your country or profession then you shouldn’t be leaving the opportunity of buying it.
If you’re not finding a particular name as available but you’re dam sure of going for that particular name then adding little unique characters or words can help you create a unique combination.
Like you can add ‘z’ at the end or ‘the’ in starting, ‘TheVerge.com’ is a great example of the same. So you should give it a try and I hope you create a better domain out of this formula.
#2 Niche Specific
If finding a unique and branded name is getting too hard and taking lots of time then finding a niche specific domain can be another option you can opt for. Like if you’re creating a blog on technology niche then keeping ‘tech’ word in the domain can help a lot. Same as keeping ‘tattoo’ word in a tattoo niche blog can work.
But finding an available domain only with these specific words isn’t possible so you need to add a unique word with them to make it look unique and available as well. Like you can add your unique words in your native language or you can even use the same hack of adding ‘the’ or ‘z’ like unique characters somewhere to make a unique combination.
Keeping niche specific domain can help readers directly know which niche your blog is targeting so it may help getting their attention for a while.
#3 Buying Old Domain
If you’re not finding any good looking fresh domain name then going for old and expired ones can help a bit. There are many websites where you can find and buy expired domains by paying little higher price than for the new ones.
First benefit of going this way is that you’re buying an old domain which is going to help your blog to rank well on search engines since its established on an aged domain.
Also it will be having some link profile and if its good enough then your new website will already have a decent link profile which is definitely going to help a lot. But make sure the old expired domain you’re buying is having a positive link profile rather than some blacklisted one.
Checking the link profile is the trickiest part and you should be doing it with great attentions. Also consider the TLD you’re opting for your new domain. I love going for .com domains most of the time but for country specific domains, country specific TLDs are a better choice.
Now I leave the final decision on you. Do let me know whether this guide now helped you in making selection of a new better domain or not. See you in comments!
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