Definitive guide on how to diversify anchor text for better seo : Change is constant in every aspect of our life and it is the same in the internet industry also.
SEO is the place which keeps on reinventing itself so if you want to keep pace with it then it is very important that you come up with creative and innovative ideas for your site.
Importance of diversifying Anchor Text
Anchor text is an important part of the content so changing it for better is always welcomed and it will also help in popularizing the content.
But while changing the anchor text one thing must be kept in mind that it should be related to the content then only it will be able to generate traffic to your site.
If you do not diversify your anchor text then there are chances that there will be links which will lead to the spam sites and you might be considered as spam which might earn you penalty also.
How to diversify Anchor text effectively
Few easy steps to diversify anchor texts :
- Branded Anchor text – This actually means using of brand name instead of keywords in the anchor text. This is gaining weight in the Google algorithm also therefore if you really want to improve your ranking then this is the best way to do that. It also makes up for a large amount of incoming links for your site so doing it within limits will earn you good brownie points
- Anchor text distribution – There is no fixed rules regarding diversification of the anchor text but yes stay away from overdoing it. You can create your own checklist to balance the diversification. After using the anchor text, you verify it yourself and see whether it is done correctly or not!
- Learn from your competitors – While updating anchor text keep a tap on how your competitors are fairing in the business. If you find that they have a perfect balance of the use of anchor text and getting higher ranking in the search engine results then you might also consider following the same proportion and enjoy success.
- Keeping in line with SEO best practices – When you are repairing over-optimized anchor texts then you can either refer webmasters to remove the links with specific anchor text removed entirely or you can build up new backlinks which will help you in bringing the anchor text distribution in accordance to the stated goals. Here is the best seo guide for beginners.
- Rotating keywords – If you are a sort of person who is organized then you can try this in order to diversify the anchor text. You have to keep a track of the keywords that are most important by adding it up to the list. This will enable you to use the keyword as anchor text in any content of yours.
- Improvise on boilerplates – At the end of the article you will find the information regarding the author and also the company name which is called the boilerplates and this is a great source for your anchor text. Do not use the same boilerplates over and over again else they will lose their charm so keep on improvising to keep the SEO a boost.
Above are the best ways to diversify anchor text and use different varations of it. I am sure that it will be useful to you. Good Day 🙂