Facebook timeline is here to stay, but some of the original rules aren’t. Facebook originally had rules in place that prohibited certain things from being part of the cover. Now, however, the guidelines have been revised, which is great for businesses.
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Text can now be added to the timeline cover, as long as it meets the specifications provided by Facebook. If you want to bring more people to your site and get them interested in your product or service, consider utilizing professional cover photos and including text and links as well.
How You Can Generate Leads With A FaceBook Cover
#1. Text in the Cover
The policy regarding the use of text in the timeline cover has been revised a couple of times. Policy did not originally allow for the use of a call to action in the cover text. Then, the rule changed to allow call to action in the cover with one caveat – the text could not make up more than 20% of the cover. For example, you could use a button or text as long as there was still 80% of the cover without text.
While this was helpful, the rule was rather difficult to enforce because it was hard to determine the exact percentage of text that was used. Finally, in July, the rules were changed again to allow more than 20% text in the cover. The current guideline states that covers cannot be misleading or deceptive, and they can’t infringe on any copyright. You are also not allowed to encourage others to use your cover for their own timeline.
#2. Timeline Cover Strategy
Businesses can now make a change in their own strategies regarding their facebook covers. Now, you can more easily add text to the timeline cover, which can greatly help increase leads. The first thing visitors to your site see is the cover, so why not include valuable information that will make people want to learn more?
If you are running a current special or have a new item coming out, this is where you can announce it. Not only can you add text, but you can also include buttons and links if you want. This is the perfect place to grab someone’s attention and get them to take action on your site.
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#3. Changing Your Timeline Cover
When you change your timeline cover, it is the same as changing or adding a post to your site. Search engines look at these changes in the same way, thus helping to improve your overall search rankings. Therefore, it makes sense to change your timeline cover often.
Once you realize how easy it is to change, you’ll want to change it regularly. Changing the cover allows your fans to be notified, making it an instant reminder to them to visit your page, and make a purchase.
#4. Getting Timeline Cover Photos
As with any photos on your business site, you’ll want to use only professional looking timeline covers. You can spend time making your own covers or you can use pre-made timeline cover designs. If you want to change the cover often, it may be best to go ahead and purchase the covers required to meet your needs.
You’ll find covers in a wide variety of styles, colors, and designs. When you choose covers, you know that they are the correct size to use for your timeline and they are high quality photos. To change a timeline cover photo, all you need to do is upload the photo, then click on the cover to choose a new photo. If you want to add text, you can do so by choosing to edit and add text.
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