Keyword research is a part of on site search engine optimization. Here I am not talking about complete SEO, I will show you only How to do keyword research carried out exactly. I want you to stop asking more how to find keywords? Because here is your detailed answer for complete keyword research understanding.
How to keyword research contents:
Step 1: Understanding keyword research
Step 2: Get tools for keyword research
Step 3: Step by step keyword research using traffic travis
Understanding keyword research
The main question is what is keyword and what is keyword research? and why we need to do keyword research.
keyword is a ‘single word’ or ‘phrase’ (more than one word) which people type in the search engine to search a particular information or product or anything. In short, keywords are the words which people like us write in the search engines like google, yahoo, bing etc. for what they are looking for.
keyword research is the process to find best keywords. Best keywords means keywords which meets our criteria to start blogging about. Best keyword means it has a high search volumes and low competition.
Search volume: it is number of people searching for particular keyword.
Competetion: it is number of pages indexed in search engine for particular keyword.
In this process, we are going to find keywords with high search volume and low competition. So that we can rank high.
Get ready with tools for keyword research
Please always keep a pen and diary with you to write important points in it.
Google adwords account. If you don’t have, go and get Google adwords account now.
A free best keyword research tool traffic travis. Download traffic travis free version. Don’t worry its best and gives everything what we need for this level.
Go to traffic travis and download latest free version of traffic travis. After downloading, install it on your computer. That’s all you need to find your keywords.
How To Do keyword research step by step using traffic travis
You have pen, diary and traffic travis installed on your computer. When you start your traffic travis for first time it will ask some details like your email id, registration code (sent by traffic travis in your email) and google adwords account details.
Seed keyword : Seed keyword is a very closely related keyword to your niche which we will use to find our best and profitable keywords in traffic travis. If you don’t understand, don’t worry. Lets start with an example.
Think that you want to start a blog teaching salsa dance. It means teaching salsa is your niche. So consider phrase ‘salsa dance’ your seed keyword. Now I think you completely understand upto this. Start traffic travis.
It will look like this:
keyword Research Using Traffic Travis
Traffic travis includes Dashboard, My site, Research, SEO and PPC in its menu. Further it include keyword research and domain research under research tab and Ranking, Competition, Backlinks and Link finder features under SEO tab. But for this purspose, we only want keyword research under research tab and competition feature under SEO tab. Go to keyword research. It will look like this:
How To Do Keyword Research By Traffic Travis
Now Enter your seed keyword in the keyword box. You can add upto 5 such similar seed keywords in this free version. After entering your seed keyword, set search 100 keywords and click on FETCH button. For example, I am writing here ‘salsa dance’ and set search option to 100 keywords. It will look like this:
Enter Seed Keyword Under Keyword Research Tab
The result of keyword research by traffic travis will look like this:
Keyword Research Result
You can download this results to your PC as PDF and CSV file from the left side bottom.
Download Keyword Research Report
Now the real game starts. I am sure you are thinking now what? how to choose best and profitable keywords from these 100 keywords? Don’t worry. I am giving you criteria’s to select the best keywords for you. First you do one thing, write down 30-40 best keywords you like related to your niche from this 100 keywords list. Done? Fine.
TIPS: Try to find long tail keywords because for long tail keywords you can rank high with less efforts as compared to short tail keywords.
Long tail keywords: Generally long tail keyword considered as keywords with more than three words.
Short tail keywords: short tail keyword are keywords up to three words.
Alright, now I have prepared a list containing 40 keywords related to ‘salsa dance’ from this 100 keywords list. Next task is to shorten this 40 keywords list as per our requirement. Our goal is to rank high for the specific niche. For that we have to find keywords with high search volume and low competition.
Now, go to Competition under SEO tab. You have to check your these keywords for Search Engine Optimization (SEO).
Keyword Research SEO Competition
Simple write your keywords in keywords box. You have to write 5 keywords, because in free trial version traffic travis permits maximum 5 keywords for each time. So you have to repeat this for about 8 times. After writing your keywords in box, click on fetch button. Observe the results.
SEO Keyword Competition Result
You can also download these results in PDF or CSV format. From your 40 keywords list, cancel all keywords that have result under difficulty field ‘medium difficulty’ or ’difficult’. For remaining keywords, go to ‘report’ field and click on ‘view datails’.
SEO Competition Report For Keyword
SEO Competition Report For Other Keyword
For your keywords there must be atleast 2 website or blog which have page rank 2 or less. If any keyword does not fulfill this criteria, remove it from your list. Check this for all remaining keywords. Your list is now about half means 15-20 keywords.
Moving to the next step, open your browser and go to google. Type allintitle:keyword (write your keyword in place of word keyword from your 15-20 keywords list one after one) and note down the search result for every keywords.
Keyword Research- Google All In Title
Allintitle:What is salsa has 4,460 pages, allintitle:how to dance salsa has 17,200 pages, allintitle:how to do salsa has 2,950 pages, allintitle:how to do salsa dance has 1,080 pages, allintitle:free salsa lessons has 72,800 pages and so on…
Now cancel all keyword which has above 15,000 pages. I think your list will become half and it will be around 7-10. My list now contains 08 keywords which includes keywords like what is salsa, how to do salsa, how to do salsa dance, etc. These keywords are our perfact keywords to start blogging about now. When you start blogging using this optimized keywords, it is my guarantee that you will not fail again.
Our selected keywords must meet following criteria’s:
Competition for that keyword should be ‘Relatively Easy’ in traffic travis difficulty field.
Under SEO > Competition > Report > View details. See the details atleast 2 out of the 10 website should have a page rank 2 or less.
Allintitle:keyword search results should not be more than 10,000 to 15,000 for beginners and 35,000 to 50,000 for intermediates.
How simple is to do keyword research? Here I have explained a detail step by step guide on how to do keyword research. So that you have to never ask again that how can you find keywords. Is there anything that I forgot to write? Is there any suggestion from you? Do you want to ask anything related to keyword research? Feel free to ask in the below comment section. Your comments will work as a word of appreciation for me. And yes don’t forget to subscribe for newsletters.