How to Optimize your Mobile App to Rank Higher in Google Play Store
Optimize your Mobile App and dominate your niche by following these simple steps. Similar to how SEO boosts article rankings on a website/landing page, ASO (App Store Optimization) boosts app rankings. ASO plays a huge part in a user or potential user’s chances of finding your app in addition to making their decision to download it. App developers constantly work to make an impact using a variety of methods to improve their ranking, hoping to rise to the top of the list in the app stores. These developers realize that the only way to achieve maximum traction and increased downloads and defeat their contemporaries and competitors, it by being more visible to their potential customers.
The following recommendations will help you optimize your mobile app and rank higher in the Google Play Store.
Choose the Best Category
Choosing the best category will ensure that your ranking is ideally influenced for your niche. The Google Play store gives you the opportunity to choose the best category for your app. You’ll also be able to increase your rankings inside the vertical category that you are in. At this point you’ll want to monitor which of the categories are competing the best, providing you with the chance to position yourself in the best category where users can easily find you.
Choose Your Keywords
As you consider possible keywords, focus on their competitiveness and relevancy. Analyzing the keywords that your competitors’ use can help you determine the most frequently used keywords and steer clear of the potential pitfalls. If you want to make sure that the keywords you choose are competitive, avoid high volume keywords. In addition, take advantage of the benefits of long tail keywords to distinguish your keywords from others.
Once you come up with your keywords, use them in the app’s title and description which is an essential step in increasing your app ranking. It’s important to mention that you should avoid overdoing the use of your keywords, because keyword spamming with negatively affect your ranking. There are several online tools you can use to help choose the keywords for your app, including App Annie and MobileDevHQ.
Choose the Right Name
The name you choose for your app should be encompassing and catchy, portraying a description of your app in just a few words, meaning – short and sweet. You’ll want to choose a name that represents your brand and that can eventually become instantly identifiable when users/potential users hear it. Also, find a way to include relevant keywords in the name which will also help you rank higher in Google Play Store searches.
Give Them a Taste of What They’ll Receive
Providing videos (on the details page) and screenshots of your app and its design are important ways to let users get a taste of what they’ll be getting once they download it. Grabbing the attention of visitors/users on any online marketing platform today requires the use of high quality visuals so be sure to include them.
Consistently Read Your Reviews
User reviews posted by those who have used your app provides potential users with an idea of both its great points and faults. In Google Play mode, app owners can interact with others because of the reviews (this can’t be done in the Google App Store). You need to take the time to do this, whether the reviews are positive or negative. The ability to respond to reviews gives you the opportunity to support positive views or change negative impressions, just by politely and consistently responding to users.
The app marketing world is very competitive and according to statistics dated June 2016, there are over 2.2 million mobile apps available in Google Play Store alone. The recommendations listed here can help you stand out from the crowd as potential users search for apps that are relevant to their interests.