Why you should use infographics in your content

Use Infographics in your content

Let’s look at using infographics in your content. Having just made myself a cup of tea I’m sitting here browsing the web looking at my favourite blog posts from some of the best blogger around. These guys are good and well-connected to their readers.

Their blogs are great,  the design, the layout and the overall presentation are really inspiring. I noticed as I was reading their respective blog post some I focused in on a little bit more.

Blogger who used more visual aids to support their post really have an advantage, for me it makes the post so much more engaging than just a page of black and white text.

Today I wanted to have a look at the value of Infographics and how you can incorporate them into your blogging life

Here is one I have just produced giving reader on my social media accounts an overview of the last few posts I have done.

infographics in your content

I am not alone in seeing the importance of infographics

There has been some really interesting research conducted by Brooke Barnett and Barbara Miller which was published in the Newspaper research Journal Winter 2010.

In my view, this article really presents the importance of infographics and below is an extract from their work

 

On their own, text and graphics are both useful yet imperfect methods for communication. Written language allows an almost infinite number of word combinations that allow deep analysis of concepts but relies heavily on the reader’s ability to process that information. Graphics may be easier for the reader to understand but are less effective in communication of abstract and complicated concepts….This study showed that for the presentation of scientific information, combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weaknesses. (p. 63, “Understanding of Health Risks Aided by Graphics with Text)

Boost brand awareness with infographics

This point is indisputable building a brand is hard just with words. When you look at all the big brands around the world they cleverly use images in association with the words they use. Their brand is a combination of words and images.

“Using Infographics in your content give you the IMPACT factor”

 

The images don’t just stop with a logo you have to push further using infographics to tell your story and show the concept of your business.

 

Infographics can go viral

Again this is something I have noticed in my own research. Working solely with a blog post the audience I reach on my Facebook page for Techigyaan is limited with the words only. However, posting infographics or other engaging images the reach are far larger audience. After all, if we are casually browsing we don’t always have a lot of time to read an entire article we may just have a few moments to look at an infographic or an image. So the benefits of using infographics in your content are obvious particularly if you think a lot of readers browse on their phones possible while they’re on the bus or having a quick break at work

 

Infographics make your content more understandable

The web gives almost the whole world access to your blog but do all those readers speak English? Probably not and if they do maybe the level is not sufficient to cope with all the concepts in a blog post.

In fact, even if you are a native English speak it can be hard to understand some concept. Breaking concept down with infographics is a super way to make the complexities of a post that much easier to grasp. It doesn’t hurt to even accompany your post with a high-level overview infographic giving the broader concept in an easy to understand picture

Infographics can increase your subscriber and followers

That’s right with the clever use of infographics you can generate a lot more interest in your blog because by their very nature graphics are interesting and really do draw readers in. They want to know what it’s all about. Using strong colour and emotive images you will hold your reader’s attention just long enough for them to like your Facebook page or subscribe to your newsletter.

Final thoughts

Start using infographics in your content. If you if you can’t create them yourself outsource it to someone else. See how they add value to your business. Get feedback from your readers. If you need help with any of this drop me a message or leave a comment below.

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