Is Instagram Optimization Worth The Effort For Your Business?

This is a guest post about Instagram Optimization For getting traffic to your blog.

Instagram is a winning application that started about two years ago and now is one of the most popular social media ever. It has been bought by Facebook and still is continuously growing since.

It now has over 80 million registered users, with four billion photos uploaded and five million photos and counting per day, an approximate of 575 likes and 81 comments made per second.

Just judging by the numbers, you know that you have to gain leverage in Instagram for your business to boost its online presence.

In this article, we will discuss the five ways on how to use Instagram to drive traffic to your blog.

5 Ways For Instagram Optimization To Get Traffic To Your Blog

1. Promote Latest Offerings

Apart from Facebook, Twitter, YouTube and the social media giants, you can use Instagram to provide followers with instant access to your latest products and/or service offerings.

Steps are simple: take a shot of the item, select a filter, place a relevant photo caption with a similarly related hash tag and upload away!

Followers would always want to feel special. Thus feeding them visual news with a sense of immediacy or urgency gives them that focal spot of attention.

H&M and Forever 21 do this all the time.

They would upload their models posing for the newest arrivals of clothing for a season.

What’s more, they use Instagram to announce discounts and sales and direct followers to know more by viewing their websites.

The response of followers is pretty massive.

2. Upload Never Before Seen Pictures

With Instagram, you are enabled to share your adventures through images.

If you own a restaurant, instead of posting only the finished food presentations and delicious-looking plating of your dishes, why not also post how they were made?

Customers like seeing the behind the scene pictures which businesses normally do not share publicly.

So giving them a glimpse of how you manage to prepare the sumptuous dishes would make them even more interested in following your brand.

The next thing you know, they will visit your restaurant, wanting to sample the finished end product to their liking.

3. Create Competitions to Build Buzz

Followers would always love to join competitions where they win stuff.

Regardless of the cost of the giveaways and no matter how big or small they are, people just want to be winners.

Hosting a photo competition in Instagram is for free and you can even have these followers be your brand advocates.

Common Instagram contests being run are that users will have to post pictures with your suggested hash tags (typically your brand name) and they will get a prize through an online raffle.

You can also have a contest where followers have to take a shot of your product with them plus a hash tag at the caption section.

Tell them that announcements of winners will be posted through your website.

4. Post Stunning and High Quality Photos

If you only have boring stock photos to share that are relevant to your website, don’t consider sharing them altogether as it will only be a waste of time in Instagram.

What you should upload are stunning and high quality photos of products of posters you make yourself.

Each Instagram image constitutes to your brand, and its role is to encourage people to be more aware of your business.

Remember that your aim is to utilize Instagram to make followers want to come view your website soon.

Then there goes the next step on how you make conversions.

5. Optimize the Profile Bio

When you always post photos that gain much attention, more people will be inclined to read what you wrote in your profile’s bio.

So make sure that you typed in the most accurate description reflecting your business and don’t forget to include your website’s URL at the website field for them to visit.

This may sound basic but it’s also good to be reminded of the simple things that matter.

Conclusion

In optimizing Instagram, it is important to post photos every day.

Else, you will be only forgotten at the bottom of their photo streams.

Instagram optimization is surely worth the effort for your business. You should only keep your contents fresh, create your own hash tags or use trending hash tags to promote online presence and pique the interest of your target audiences.

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19 Responses

  1. Leo@Salaries 4 years ago
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