This is a guest post about posting E-store galleries with a wordpress site.
If you own a store or frequently use photos you may have some questions about how to use photos effectively.
Indeed, selling products online is very handy, as you can avoid eBay fees, and perhaps even avoid paying for a commercial store web feature—we’re talking hundreds of dollars for a simple application!
Yes, using WordPress and premium WordPress themes, it is possible to create a cheap version of a store that doesn’t require heavy programming or HTML skills. However, there is a certain learning process you must undertake and they mainly involve posting photos.
PayPal and Other Options
If you want to direct sales but don’t want to buy an expensive store service, then think about installing “buy it now” PayPal buttons.
You can create an entire catalog of products and include listing information, photos and store quantity/price information all within one page.
As soon as the customer clicks the PayPal “buy it now” button, he or she will be directed over to PayPal’s site, where the price and quantity will be automatically entered for the user, based on the product; all he or she has to do is to accept the payment terms (and shipping, which you can also set) and then enter their password to buy.
Remember that with PayPal you can also accept credit cards.
PayPal is a great tool for promoting impulse buying, and will go a long way in professionalizing your company and expediting sales, as opposed to simply asking for a check (which involves a long waiting process).
Even if you have an aversion to PayPal you could still install other free or commercial plugins that help you build a commercial store.
For example, some easy and popular plugins include App Store Assistant, WP App Store Connect, WP Online Store and EZ Plugin Store.
How To Install A PayPal Button
This is one of the most crucial areas of concern, and though it does involve working with HTML, you may be surprised at how easy it is to start.
First, upload multiple photos (namely your products) into a page or the media library.
Then, choose the option of “attachment page” rather than image file, so that your site will automatically take clicking users to a preview page of the product.
In the gallery section, you will also be able to choose how many columns you want to work with. (i.e. three or more, or perhaps one or two for simplicity’s sake)
The place to insert the PayPal html code (which PayPal gives you after you fill out the sales information as to price and quantity) is to be placed within the media gallery, specifically in each image file’s “description” field.
There, you can put the PayPal code as well as add extra pictures to the same page.
Just in case you plan on adding multiple galleries per page, usually for the purpose of dividing your products into categories, you can install specialty plugins such as Multiple Galleries, which lets you simply “check” the photos you want in one particular gallery (and lets you install several per page, if desired), or the th23 Media Library Extension plugin which lets you add various filter options to the photo gallery.
One more word of caution: not all themes are configured to work in a store like fashion.
Some blog themes may not automatically generate an attachment gallery; in this case, you can still perform the same task by choosing the “attachment post URL” option for each picture, as opposed to the “file URL”. This will ensure that each product/picture has its own unique page for previewing and payment.
Of course, there are multiple free and commercial themes that could make the process even easier.
When you work with WordPress, it’s all about options since this is user-generated software!
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Image Credit: flickr.com/photos/4everyoung/276380757/