When you are blogging, you do not want to be boring. A boring blog is sure to turn people away, if it does not put them to sleep first, even when you have beautiful WordPress themes. You know that you need to have good content, but that does not mean that all of your posts need to read like technical manuals for your niche.
In fact, they should not read like that at all! You want to have a tone that matches your niche and your personality. When you are able to engage with the readers and show them that you are a real person with opinions, you will find that it is going to be much easier to connect with them. However, you have to do this intelligently and with purpose.
Tips For Blogging With Controlled Passion
1. Controversy Can Be Helpful
When you are writing about your subject or niche, you want to come across as the real you, and that means that you may have to tackle some controversial subjects at some point. This might not be true of all blogs or niches, but it is for many, and it is helpful to know how to engage in controversial topics tactfully.
First, you are going to make sure that you truly know your position and you will be able to defend it. When you are exploring controversial topics, you are going to have to expect that some of your readers may not agree with your stance. That’s okay, and it is something that we will discuss in a later section.
2. Be Open with Your Emotions
Along the same line as embracing controversy intelligently, you can be open with your emotions. When you have strong views on subjects, then you can let your readers know. Sharing your passion for something can be a great way to help develop your brand and to gain new readers.
However, you have to understand that it is going to alienate others out there. If you have a large business, then it is probably not going to be in your best interest to share those passions and emotions. It could come back to bite you. Always use common sense.
3. You Have to Think Before Posting
Even though it might be okay to post your thoughts on controversial subjects, you are still going to want to make sure that you think before you post. Once you write something and put it out into the wild, it’s out there and anyone can read it. Never post something that you have not thought through, or you might regret it.
Taking something back once you put it on your site is not easy. There is a chance that, even if you delete the content, somebody will have already grabbed it, or it could be archived somewhere. Only publish when you have a solid post that is ready for the world to see.
4. Engage Meaningfully in the Comments
When you are posting about something that you feel passionate about, your readers are going to see that, and you can be sure that there will be more activity in your comment section. It is a good idea to make sure that you go through the comment section and respond to the questions and topics from your readers.
It is also a good idea to make sure that you stop any infighting from brewing on the comments. You do not want your readers to fight in the comments.
When you are able to blog with controlled passion and express your views eloquently, you will find that you can gain more readers, and those readers are going to respect the honesty that you bring to your content.
About author: Anny Solway is a creative writer at ThemeFuse.com – a top provider of WordPress themes. She is passionate about studying online marketing industry and sharing informative tips.