This is a guest post explaining tips to make an e-commerce store popular through social media.
Social media is the second most significant source of traffic after the search engines.
The second most visited website in the world after Google is Facebook which we all know is social networking website having more than 1.06 billion monthly active users. (Sources: Alexa.com, cnet.com)
The importance of social media presence rises when it comes to an e-commerce store where survival is linked with traffic and conversions.
The competition in online world is high enough to shatter any new store even with unique product and unique design.
The ultimately outcome that an e-commerce store wish to achieve is high sales growth.
There are two ways of generating high sales one is to attract more traffic to the website either through social media or Google the other one is to have strong customers following through branding.
Out of these two the search engines can help you to get one thing which is high traffic not the brand name but when it comes to social media it can help to get both traffic as well as better brand image which makes social media even more important than search engines.
Make an e-commerce store popular on social media
There are following ways through which an e-commerce store can improve its social media presence:
1. Be Active On Social Media Profile:
Do not abandon your social media profiles disable them as to have no profile will not any negative impact but having abandon profiles will surely give bad user experience and will leave negative impression in customer’s mind.
The tip is to stay as much active as possible in social media profile as people follow you’re your social media pages to stay updated about the latest developments.
2. Offer Free Products But Don’t Give Them For Free:
Do you have some free products in your store? Don’t give them for free.
Use them to generate some social media followings.
A store owner can make it mandatory to like Facebook page before downloading the product by including a Facebook like box in registration forum.
The e-merchants can also offer free stuff in social network profiles by creating a simple contest.
The more people will participate the more will be likes and social media popularity.
3. Equip E-commerce Store with Social Media Buttons:
Link website using social media accounts for sharing and follow purpose.
These buttons helps merchants to convert their customers into brand ambassadors as people love to share the product they have bought or looking buy within their social circle.
This can be easy for those who are using open source shopping cart solution software as all they have to do is to find a module or plug-in which can integrate Social share and follow button like the Prestashop Social Share Module does.
4. Change Theme According To Occasion
The best time to attract more followers is the special occasions like Valentine’s Day, mother’s day, Christmas. Change theme of your profile according to occasion.
Let your profile reveal that you’re celebrating the day and make it attractive enough so that people like you profile for your theme as well.
5. Share Mix Content:
Do share some funny but relevant stuff from other sources beyond your own website as well.
It doesn’t mean you should share your competitors but do share some well written blog post from an authentic blog, latest news relevant to your market from an authentic news site.
Design some creative, funny but message carrying images and share them on profiles, share videos and content.
Do not remain focus on sharing one thing time like links, or content or company’s products over and over again.
Do share stuff beyond yourself as well. Share stuff that relate to whole industry or culture of your target market.